Specially, we use analytical tools (Google Analytics) to better understand how our website is being used. These tools collect standard internet log information and visitor behaviour information in anonymous form. The information generated by the cookie about your use of the website is transmitted to Google. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on our website activity.
How do cookies work?
Cookies are small, encrypted text files, located in browser directories. They are used to help users navigate their websites efficiently and perform certain functions. Cookies are created when a user’s browser loads a particular website. The website sends information to the browser which then creates a text file. Every time the user goes back to the same website, the browser retrieves and sends this file to the website’s server. Computer Cookies are created not just by the website the user is browsing but also by other websites that run ads, widgets, or other elements on the page being loaded. To learn more about these technologies and how they work, please see e.g. allaboutcookies.org.
- Site improvement
Cookies enable us to improve our site by looking how they are used.
- Estimating the effectiveness of our promotions
We examine what type of reference was used to reach our sites.
What can I do to manage cookies?
Different browsers offer differing ways to configure your browser’s cookie settings. Due to the wide range of differences among differing websites’ privacy policies, many browsers allow for universal privacy settings which users can choose from. So please check the “Help” menu of your browser to learn how to change your cookie preferences.
We keep this policy under review and we will place any updates on this website. This policy was last updated on 6 May 2013.